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Zalora is an online platform for fashion and lifestyle that aims to provide its customers with a variety of styles, sizes and brands. Its offerings include clothing, shoes, accessories and curated beauty products for men and women. It also offers cash-on delivery in certain markets. The company was established in 2012 and is located in Singapore. It is a joint venture between Kinnevik, Rocket Internet and other companies.

The company has a substantial presence in the Asia-Pacific region with warehouses in Singapore, Malaysia, Indonesia and the Philippines. Its product range includes both local and international brands, with a focus on trends in fashion and top-quality materials. Its prices are competitive with the brick-and-mortar shops, and its return policy is generous.

As a company, Zalora is always trying to improve its services and customer experience. To achieve this, Zalora is focusing on reducing acquisition costs and improving conversion rates on its website. This is achieved by using A/B testing software, which allows the company to try different variations of its checkout page.

Despite its challenges Zalora continues to delight customers and expand its reach in the Asia-Pacific market. This is due to the company's customers-first approach and its emphasis on delivering seamless shopping experiences across all channels. It has also improved its logistic capabilities and implemented a new fulfillment system. This has meant that the company has been capable of providing fast and reliable deliveries.